The concept behind my poster is the basically the idea of a memory that constantly lingers in the back of your mind. The story starts with the plane ticket. Someone is about to take a trip to Los Angeles, but feels some kind of hesitation due to the memory of the events that occurred on 9-11-01. This person then starts to see things that aren't really there, hence the twin towers in the shadows.
I feel that this could be part of a bigger ad campaign. Instead of books, other posters could be other setting with different objects casting shadows of the twin towers upon surfaces.
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