I don't really like it. I was driving to work one day and noticed that the belk sign changed. I don't know how to take it in. I feel as if they are trying too hard to be bloomingdale's and macy's by adapting such a similar font. I feel that by doing this, in a way, they are following the crowd. Eh, who knows maybe it'll grow on me, just like the time when Honda redesigned the civic back in 2006. At first, I didn't really know how to react to it. Now, I LOVE it.
Not only does the logo just kinda suck on its own, but it definitely doesnt look like Belk to me.
ReplyDeleteIt really feels like Belk is pullin' the same trick that Gap did earlier. Only except this time, Belk really feels like it was "attempting" to redesign its' logo. *shakes head*
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