Wine Bottle Proposal Brief Extended

THEME
When designing this bottle, I figured that I wanted to do something very dramatic. While looking up pictures of grapes, I realized that grape vines have a sense of drama to them. So I went with the idea to use stylized vines as the theme for the design. The bottle with be frosted white with a white transfer of a stylized vine wrapping around the bottle. Also I want to experiment with texture rather than color. The idea of a glossy design on a matte surface of the same color adds the sense of drama that I am looking for without making the design too complicated.

COLORS
My color scheme is going to be primarily black and white. There’s a simple elegance to black and white. I’ve sat at the computer screen for hours trying to pick out a color scheme that may be suitable for the look that I am going for but I always came back to black and white. In my opinion, it makes a whole lot of sense. The type of wine that I am redesigning is a white wine and it doesn’t really offer any obvious hints as to what color scheme is appropriate. The same bottle design can be used to bottle other wines in the same line. If the wine is red, then the logo would reflect it.

FONT CHOICE
I decided to use Times New Roman because it was the only font out of many that seem to go with what I want. The whole company ideal is to get in touch with the classic italian traditions, but I want this bottle to be more modern to stand out from the millions of “traditional” looking bottles on the shelves. I think that Times New Roman was a suitable candidate for adding the sense of history and enabling the design to get in touch with Italy’s past.

HANG TAG
The hang tag provides additional information within a little bifold where the outside is matte black and the interior is gloss white. I’m still debating whether or not if I want the logo on the exterior of the bifold to be white or gloss black. The tag is held onto the neck of the bottle with a black vine-like cable.

THE TOP
To top it off, the cap will have an italian seal on it that is present in the original bottle. The shrink wrap on the top will be matte black with white type going around the neck. I am still debating on whether or not the actual seal should be gloss black, white, or silver.